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Email is a tool that nearly everyone uses today, and it continues to grow and be more prevalent in the lives of people around the world.
Meanwhile, on-line marketing was once seen as a risky endeavour for most businesses, but the gap between it and off-line marketing has rapidly narrowed:
Of U.S. and U.K. marketers surveyed, 81 percent plan to increasing their spending on email marketing in 2007, while only 50 percent said they’d increase spendings on direct mail.
Source: Alterian
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