by Julia Mitchell
A blog is a unique and powerful marketing tool. Your blog can represent your brochure, your business, your brand, your personality, your advertising. Your blog can be seen by thousands of people all over the world for a minimal investment.
Business blogs are an important medium to create, build and maintain strong customer relationships. The life time value of a interactive business blog cannot be overlooked.
Your business blog has the opportunity of your potential customers to connect with you. Your business blog can educate, impress, motivate and persuade new clients.
Clients often want to check you out before they purchase and this is a fantastic way to generate share testimonies and gain respectability.
You can customize your blog instantly to incorporate news and events as it happens, offer sales and promotions.
Your business blog can in fact shorten the sales process. As potential clients read about your business and services, they already begin to trust you and feel like they know you.
Your business blog provides the quick fix and need for information that potential clients are looking for. More before will search the net before walking the street for information.
Your business blog will increase your visibility, brand yourself, get you non-local business and help existing clients refer you to them.
Your business blog offers the opportunity of lead generating.
Your business blog can help to establish your business as an expert in your area whilst raising your visibility in your target market.
Your business blog can be a place to test ideas and products, receive feedback, encourage community.
Google, Yahoo, MSN and other search engines love blogs that have a lot of relevant content and that is updated consistently.
Your business blog allows you the opportunity to share with your clients that you are in fact a real person. By posting short bits of information on a regular basis you will find your customers will keep coming back to your blog.
Your business blog can offer competitions, share photos, provide free resources, inform of what is coming, offers newsletters and such much more.
I am not here to convince that you need to use my services in creating a blog for you, rather to enlighten you to the benefits of considering a blog for your business.