Value of a customer

In the current business climate, you can’t afford to be dismissing customer concerns.

When a customer complains, action needs to be taken and lessons learnt from that complaint.

Handled well, a complaining customer can be turned into a raving fan of your business, and a complaint should be an opportunity to review how well you do your job.

One internet tool for managing your reputation is Google Alerts. With this, you can set up an email summary of each time your target word or phrase has popped up on Google and have it delivered to your inbox.

The web’s a pretty effective way of getting good and bad news out about a business.

If you watch it closely, you can anticipate problems before they bite your bottom line.

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