As with all of the advances made to technology in the last few years, it is small things that usually have the greatest impact. Social bookmarking is the next evolutionary step for the way that communication, directories, marketing, and information is controlled on the Internet. When people talk about Web 2. 0, they are referring to this evolutionary step that has been started by people who have become empowered by the ability to make independent decisions about how they find things and communicate using social networks and the Internet.
Social bookmarking impacts all communication and information that takes place on the Internet in some ways. People pulling information from a search engine director will often bookmark items of interest in one of the public folders on their social network.
Many people are attaching links and RSS feeds to their websites and blogs so that they can alert their readers to new information on a regular basis through their social networking site. The bookmarks may be spread across all of the social networking sites via the people accessing them.
Social bookmarking is susceptible to spamming and hacking. All of the social media sites continuously upgrade their security to block spammed messages from businesses being attempting to be bookmarked on their sites. However, this is a continual race.
As a website owner who may be considering marketing without using quality information on one of the social network sites it is important to note that if a person blocks a url on their social networking site, it will be blocked on all of their other devices as well. This can be a very costly advertising mis-step for a business.
Unlike search engine directories, there is no standard language protocol for directory search with social bookmarking. A person may write a quality article about roll-top desks that will be bookmarked as roll-tops. If they are marketing their desk website, they will not be found when a person does a search for desks. The search parameters are established by the users who create a keyword by tagging or bookmarking a topic or subject several times.
As the standard search language evolves into the language of bookmarking, the structured use of key words will change. A networking site organizes files, or directories, by the tags that information gets, not by the “key word rich” article that has been written. If the keyword is too long, one will have to figure out what that word would naturally be cut down to when it is shortened to a tag.
This makes it very important for social network optimization tools to be employed properly and not as one would use SEO for the Internet. Eventually these two methods of searching will come together through Web 2.0. This is the evolutionary next step for internet use in which the users are in control of websites, information, and data links rather than a few people who manage directories, websites, and other information channels. When this happens, there will be dramatic changes to how SEO is successfully utilized both on the Internet and on social networks.