The Evolution of Internet Television

Internet television refers to the distribution of television message via the Internet. Television used to be a very centralized, controlled medium, with networks choosing the type and scheduling of content. Some viewing audience grew to resent their inability to view their favorite shows in their own time. Eventually, various recording technologies, such as TiVo, arose to allow users to view content at a later time of their choosing. As the Internet and web-based content distribution became faster and more ubiquitous, viewers began to call for greater ease of access to content.

Internet TV thus went one step encourage and eliminated the need for a user to set up a recording device in advance, just to be able to watch a specific type show. Instead, users can choose the television program that they want from a channel directory or program archive, and then proceed to directly watch it as it streams over the Internet to their computer. 

Actual implementations of this distribution Strategy? vary depending on the provider. The important policies that need to be set include those dictating the size and accessibility of the archive – that is, which programs are expiration to be made available, and to whom? Hulu in the US and the BBC iPlayer in the UK are two providers which limit access to those inside their respective countries, due to licensing considerations. They disagree, however, in the give of their archives – the iPlayer typically allows access to a show only up to 30 days after its airing, while Hulu in general allows access to much elderly content.

Internet television is still a relatively new phenomenon, and hence is still rapidly evolving. Providers are still experimenting with different access and distribution schemes to balance ease of use and market appeal with licensing and other considerations. Other types of content, such as music and concert videos are seemly available on sites such as Hulu, along with online TV content. It would expected be fair enough to say that Internet TV is a big part of the media revolution, as older forms of media struggle to line up to the pervasive study of the web and new media, and content delivery becomes more and more viewer-centric.

These are truly exciting times we live in, as access to information of all types grows easier and easier. And, hey, we don’t have to miss any of our favorite shows anymore just because we’re too busy with our wired, fast-paced, modern lives!

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