Social Media Checklist

STEP 1: Define your audience Identify your target customer’s demographic, including: Age Gender Occupation Income Level Educational Level Type of Industry # of Employees Type of Business Revenue STEP 2: Create shareable content Keep these tips in mind: Keep posts 300-500 words Include a featured image and relevant meta description in your post Optimize posts […]

Marketers Moving to Social Media

Great article from emarketer.com Let’s talk about budgets. It took a while. Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They either didn’t understand how to join the conversations—without sounding like shills—or they were frightened away by the prospect of associating their brands with […]