Small Biz Internet Solutions Social Media Management » Jakob Nielsen http://smallbizinternetsolutions.com Online Marketing for Offline Business -Social Media Management Wed, 07 Sep 2011 01:54:38 +0000 en hourly 1 http://wordpress.org/?v=3.1 Improve your copy http://smallbizinternetsolutions.com/improve-your-copy/ http://smallbizinternetsolutions.com/improve-your-copy/#comments Thu, 05 Mar 2009 07:41:30 +0000 mitch5 http://smallbizinternetsolutions.com/?p=649 Step 2: Improve Your Copy After you’ve created your first draft of copy, use the checklist below to gather ideas to make your copy better. 1. Inject Emotion People’s emotions are primary motivating factors for buying. People buy on emotion and justify purchases with logic. Emotional drivers include anger, exclusivity, greed, guilt, salvation, and fear [...]

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