This is a fantastic free pdf file that covers amazing content on branding. A must read.
Free ebook: Personal Branding for Technology Professionals by Rajesh Setty (PDF, eBook, 40 pages, FREE)
Another Free ebook on branding is from Chris Brogan –
I’ve compiled a free ebook on personal branding called Personal Branding for the Business Professional (pdf format). It runs just about 15 pages (including the cover) and contains everything from strategy advice to some considerations to over 100 tactics and ideas on what to do next.
Go here to download this informative ebook for free.