One movie every Internet marketer (especially newbies) should see is “Kick Ass.” Why? Well, besides all the mindless geeky, fanboy carnage and mayhem, there’s an extremely powerful marketing lesson in the movie:
The impact of media publicity.
Here’s what I mean:
The movie is about a comic book reading teenager who wonders why nobody has yet taken up a cape and mask and stood up for the weak, helpless and victimized.So he decides to do it himself.
Now, I don’t want to give away too much here. But after getting beat up a LOT (it’s not pretty)… he eventually ends up doing something truly brave, which gets the attention of the mass media (including the news and late night talk shows). He then becomes an overnight sensation. With thousands of adoring fans, an endless string of wannabes copying him, and even a hit put on him by the mafia!
And you know what?
This can sometimes happen in business, too, when using publicity. I’m not talking about Internet publicity sites or using software programs or Internet Marketing Tools, necessarily. That’s great for backlinks and SEO, etc.
I’m talking about REAL publicity – getting on “for real” radio shows, TV shows or in magazines and newspapers. Doing this makes you an instant celebrity. Frankly, you can be a total Internet marketing newbie now… but the second you appear on a radio show or pop up in the papers you become an expert in everyone’s minds.
Doesn’t matter how many degrees you have, either. Nobody will care.
Once you’re in the media you’re “it.” This is the kind of credibility you can’t pay for. Ironically, you can only get it free… by using publicity.
It’s one of the best “fast success” tools at your disposal.
It’s fast, quick and can help you “leap frog” over your competition.