A website is where you conduct your business. Is there another place where your visitors and customers can learn more about you in a less formal setting? Consider starting a blog to complement your main website development enterprise and build additional traffic.
Blogging is online journalism. People start blogs everyday on a number of topics. You can talk about any number of topics and receive responses from visitors and readers.
Use your blog as a business tool where clients and potential customers can visit in an informal setting away from where you sell your services or products. Allow them to find out more about your business and more importantly, the person behind the business. A business blog is a fantastic way to get people talking about your business and the person behind it.
Getting started is not as hard as you think. Many blogging platforms offer free web hosting. Two popular blog hosting sites are WordPress and Blogger. Customising your blog to your needs is not a chore when you have ready-made templates to help you. Step-by-step instructions are offered and you can get going in no time at all. If setting up a blog seems at all complicated, just contact a virtual assistant to set everything up for you.
As your blog would be an extension of your website, the domain name should be as well. It should be easy for everyone to access. By knowing your website name, they should be able to find your blog too. Create two-way links between your blog and your website’s main page.
Ideally, you may want to use your blog to draw more traffic to your site. Existing customers can find a place to ask questions and communicate with other customers. Those who find you through your blog instead of your business website can check out your reputation and quality with other existing customers.
Give interesting content. Your blog posts are shorter than full fledged articles, making it easier for readers to gain insight and information. Create posts that will engage the reader. If your business happens to be about gardening, offer content that gives tips for growing different types of flowers or how to protect your garden, as examples.
You can even tease them with content. Those interested in learning more can do so by visiting the link you include in the individual post that refers them to a page on your website with more detail. Remember to keep the voice of your blog relaxed and inviting in order to keep past readers coming back and new ones interested in learning more. Don’t forget, a skilled virtual assistant can help you with all of the details.
Always make sure you’re interacting with your readers, and if it seems too much for you to handle on a daily basis, take on an expert virtual assistant to keep things running smoothly. Check things every day and answer any comments they may leave. This indicates you’re not just there to sell your website or goods. Selling should be furthest from your mind at first. Instead, give them helpful information, interact with them and then post links to your main site as well as other sites. Let them gravitate to your main site based on an established relationship.