There’s no letting up in sight for email marketing as many successful marketers consider it the most lucrative aspect of IM. Internet marketers have used it time and again and to get targeted traffic to their website. It’s all about relationships and conversions, and we’re going to share some solid pointers you can take away immediately and use.
The key to successful email marketing is to build a strong relationship with your subscriber base. For this to be achieved you must have repeated contact with them regularly. There are many people who build a list but forget to create a relationship with it and don’t stay in touch. If however you wish to see success with your list then this step must be taken. How can it be done? This can be done by using a autoresponder. Basically this tool will hot wire your email marketing. An autoresponder is nothing but an email program that automates the whole process of sending out emails. Many internet marketers have used autoresponders to increase sales and improve response rates from their readers. There are many uses for an autoresponder but the most common of them all is to quickly follow up on prospects and get more sales. You can have various emails which will be followed up one after another to possible customers until you see that they have taken action. You can also create e-courses in advance and have them delivered through email.
The double optin list sign-up is pretty much an industry standard practice, and all it does is show everyone that the subscriber confirmed their subscription to your list. It’s a good idea to do and doesn’t really hurt anything, but it’s also a form of self-protection for you as the marketer. So in case they forget they signed up, you can easily prove that they did. You as a marketer really need to do that because spamming is a legal offense, now. Some people think it looks more professional, and maybe it does so it won’t hurt to do it. The steps to do this are really easy, and it takes about 5 seconds to do – so why not do it.
Keep a close eye on your stats and understand what they mean. Of email marketing services give you the information on where your current campaign will carry you and what your stats are. Everything must be monitored, from unsubscribes to your opens and clicks. When starting your campaign you can try other types of formats and placement of your links to see how subscribers respond to them. When you are aware of your stats, you’ll have a clearer idea of what you need to do to improve your campaigns.
In general, you can use email marketing to build your list, get traffic and sell more of your products online.