Andrew and Daryl Grant earn 7 figures a year in passive income as successful internet entrepreneurs with no technical background. Don’t ask them to build a website – they don’t know how! They make money selling information to people searching the internet, by following a 6 step formula:
Step One: Pick Your Topic
If you expect people to buy the information you sell, you need to select topics that people are hungry and passionate to learn about. Think about it – people who are passionate about something are much more willing to spend money on it. Finding out what people are passionate about is a matter of looking around – what magazines are people buying? What television shows are people watching? What hobbies do you or your friends or family have? These are all potentially good topic areas that may make for information products people want to buy.
Step Two: Create Your Information Product
Once a topic has been selected, it’s time to create the product! Information products are downloadable, and are text, audio or video – or some combination of these things. There are a number of options for creating information products, including:
- Record yourself talking about the topic and then sell the mp3 audio file
- Have the audio file transcribed into text to include with the audio, or to turn into an ebook
- Get someone else to write your ebook or report
- Interview an expert on your subject matter and record the conversation with audio and/or video
Step Three: Create Your Sales Page
The sales page is the website that asks visitors to take action (and buy the information product). Sales pages typically follow a formula that you can duplicate. Visit www.clickbank.com (the largest supplier of downloadable products) and view sales pages for popular products. You’ll see that each site follows the same basic structure:
Headline: you have about 5 or 10 seconds to grab a visitor’s attention with your headline, so make it a good one!
Hook: you need a good story so people are emotionally involved with your product. A hook sets you apart from others and makes people realize you are an expert on the topic matter and someone they can relate to.
Proof: you’ll need to prove your product is what you say it is through testimonials, research, before and after pictures or statistics.
Product Description: people won’t buy anything if they don’t know what they’re going to get. Describe what the product offers in terms of benefits, not just the features. Use bullet points to list the benefits of the product.
Offer: make a no-brainer offer that people can’t refuse through bonuses and extras.
Guarantee: people only buy from companies or people they trust. Since they don’t know who you are, you’ll need to provide a guarantee that makes them feel secure in providing their payment details online.
Step Four: Create the Website
Selling information products requires a website with a process to collect payment from the buyers. Use simple graphics, a professional banner across the top, and your sales page content. Having a 3D graphic of the ebook cover, or other product image to represent the information product you’re selling will improve your sales.
Collecting payment is easy when you use Clickbank to sell the product. They handle all of the payment transactions, and each month you’ll receive payment from Clickbank for your sales.
Step Five: Get Visitors to Your Website
If you want people to buy from your website, you need to get visitors to the site. At first, using Google Adwords is an effective way to bring targeted visitors to your website within 30 minutes of setting it up. When someone clicks on your advertisement in Google, you’ll pay Google a few cents and the visitor is taken to your website to read your sales page.
Step Six: Test and Measure
Once your website is set up and receiving visitors, you can start to test and measure your sales conversions. If you notice you are getting a lot of visitors but not many sales, you can probably make small adjustments to the content on the sales page to improve the number of visitors who buy your product. There is split testing software available to help you tweak the content and measure the results of each change.
Areas to test include the headline, customer testimonials, the wording of your offer and the price.
These are the six steps that Andrew and Daryl Grant use to create money-making websites that run on auto-pilot.
If you’d like step by step training from Andrew and Daryl in how to do this yourself, book in to our next workshop – here’s the link.