Affiliate Program – A marketing recruiting program where webmasters receive a referral/commission payment for user clicks, leads or sales on a banner ad. Pay-per-click is a commonly used affiliate program.
Aggregator – Also known as feed reader or news reader, aggregators are software programs that syndicates content such as blogs, vlogs, headlines, news updates and podcasts. FeedBurner is one example.
Alexa Ranking – Alexa is a web information company that creates tools for web developers and ranks websites based on traffic internationally.
Alt Tags – Words or phrases used as an explanation for links or a pictures that appear when a cursor hovers over either.
Analytics – Web software that indicates user activity on a site such as how many users visited the site, how they got there, how long they stayed, when they left, what keywords they used to search for the site and what links were clicked.
Anchor Links – Links that direct a viewer to another part of the same page. Anchor links are often used for One Page Wonder sites.
API – Stands for application program interface. An API is tools and protocols used to build software applications to make it easier to develop a program. Social applications also access information and update feeds.
Atom – XML language used in RSS and other web feeds.
Backlink – A hyperlink that links from one website to another, also known as inbound links. Backlinks are used in SEO because some search engines use them to determine ranking on SERPs.
Blog – An online catalogue of content. There are many forms of blogs such as video, journal, article content, etc.
Bots – Search engine robots that search through a website’s content. They determine which websites go under which keywords.
Branding – A method of positioning a company and its products and services to create awareness in the market.
Brand Image – A marketing tactic that gives consumers a specific image or impression of how the brand’s products and services are positioned.
Brand Loyalty – Consumer purchase and repurchase of a product or service under a brand name because they feel it is the best despite competition.
Campaign Site – A minisite that is targeted for a specific audience.
Click Fraud – When individuals continuously click on banner ads or program software to do so in order to increase revenue from a pay-per-click program. Click fraud is illegal.
Content – Information supplied on the web about a company’s products, services or related industry topics to help consumers make educated decisions.
Copy – Written text on a website.
Copywriter – A hired writer to write copy, content or advertisements for the web.
CSS – Cascading Style Sheets is a new feature of HTML that allows users and web developers to control how web pages are displayed.
Crawlers – See Bots.
CTR – Stands for click through rate. It is the amount of times surfers click through to a website
Direct Response Marketing – A type of marketing that elicits a call to action from consumers.
Drop Down Menu – Navigation buttons that drop down to show more links. These buttons help consolidate links into categories.
EBook – A downloadable, online book, often used as a special offer.
Email Blast – An email newsletter, press release or other type of content sent to everyone in an address book.
Eyetracking – Market research done by the Nielson Norman Group to determine where Internet users look on a given website. Findings where that users look at text and bolded subheads more often than graphics.
Feed – A short website or document that is frequently updated. These documents end in .xml or .rss and are also known as web feeds and RSS feeds.
Feedback – Comments on a site’s content.
FeedBurner – A media distribution service company developed in 2004. FeedBurner offers tools, feeds and advertisements to bloggers, podcasters and other web content providers. It became a part of Google in June 2007.
Flash – Also known as Adobe Flash or Macromedia Flash. It is a type of multimedia software programming that is used for adding animation to a website.
Google AdSense – Google’s pay-per-click affiliate program that places relevant ads on a website. The bots crawl through a site’s content to match both text or image ads with the content.
Google AdWords – Google’s advertising program where a company creates an ad with relevant keywords and submits it to Google. When a surfer searches the chosen keywords, the ad may appear next to the search results.
Google Reader – An aggregator for Atom and RSS feeds both on and offline meant for users to view all sites at a glance as well as a variety of other functions to consolidate information searching.
Google Webmaster Tools – A free API service that allows webmasters to share website information to increase its visibility in Google searches.
Homepage – The main page of a website.
HTML – HyperText Markup Language. This is the programming language most commonly used for webpages. It includes codes for links, paragraphs, headings, images, etc.
HTTP – Hypertext Transfer Protocol is a coding system that formats and transmits messages through the Internet.
IP – Internet Protocol was one of the first protocols used to create the Internet. It is used to allow information to be sent anonymously into the system. IP is often combined with TCP.
Keywords – Words or phrases that search engines use to search for a website.
Link Back – A link that connects back to a homepage or links to someone else’s site that is relevant to the content on the page.
Link Building – The process of exchanging links with other relevant websites to increase a website’s visibility in SERPs. Link building is used for SEO.
Microsite – See Minisite.
Minisite – A separately promoted website that is often temporary. Minisites are used in niche marketing.
Navigation Buttons – Click through buttons that lead to other pages on the site, usually on the top or left hand side of a web page.
Niche Marketing – A marketing tactic that targets a specific portion of the market, usually offering a product or service that is outside of the mainstream.
Off-Page – Usually refers to any external marketing done for a website such as article directories, blogs or niche marketing websites.
Optimize – Writing concisely with a few keywords to minimize the time it takes for a search engine to rank a site.
One Page Wonder – A niche marketing website that acts as a sales letter. One page wonders often have anchor links to help viewers look through the lengthy content.
On-Page – Usually refers to any marketing done on the pages of a website.
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Pay-Per-Click – Also referred to as PPC, are advertisements placed on a website that accumulate revenue for each time a user clicks on it.
PageRank – Google’s link analysis algorithm that determines the relative importance of each hyperlink on a document.
Page Title – The title of a webpage. It can be the same as an article title or different. They are used to help search engines rank a site under keywords.
Ping – A utility used to update information or troubleshoot Internet connections across an IP network.
Podcast – A podcast is basically an audible RSS feed for users to download and listen to on an iPod or similar device.
Ranking – A website’s position for specific keywords.
Reciprocal Link – An agreement between two webmasters to link websites in order to increase search engine visibility and to provide easy access to extra information for viewers.
Relevance – Having a connection to something else, usually referring to a keyword’s relation to a website.
Robots Text File – Also known as robots.txt. Search engine spiders find this file and use it as instructions to index the content of a website.
RSS Feeds – Stands for Rich Site Summary or Really Simple Syndication. RSS feeds are mainly used for blogs and podcasts. They give subscribers automatic, real-time updates.
Search Engine (SE) – A program that searches through websites and content that is guided by keywords such as Google, MSN and Yahoo.
Search Engine Marketing (SEM) – A type of marketing that increases a websites visibility often by using off-pages.
Search Engine Optimization (SEO) – A method of maximizing a website’s visibility on any given search engine for targeted keywords.
SEO Copy – Copy written for search engine optimization, usually on a site’s homepage.
SERP – Search engine results pages are the pages crawled for a specific keyword.
Shopping Cart – An online purchasing system that allows visitors to store item(s) that they may want to buy. Then, when ready, the customer may purchase the item(s) through the website.
Sitemap – A site’s table of contents that links to all parts of the site.
Site Validation – When a site concurs with the modern standards. This ensures that a site is read the way it is supposed to be read by search engines.
Spiders – See Bots.
Social Network – Online communities that allow people to share and explore interests and activities. Examples of social networking websites are FaceBook, MySpace and LinkedIn.
Target Marketing – See Niche Marketing.
TCP – Transmission Control Protocol is more defined version of IP that creates a virtual connection between the information sender and receiver.
Testimonial – An advertising effort that is positive review by a customer, celebrity or other company. Testimonials are usually used in branding to boost a company’s credibility and assure customer’s of the quality offered.
USP – Unique selling proposition is what makes a company stand out from the competition.
Video Optimization – Writing short, keyword rich written content for videos so that search engines can find and rank them.
Video Sitemap – A sitemap for video content.
Visibility – A term used to describe how frequently a site is seen on search engines and through link backs.
W3 – An abbreviation for the World Wide Web, also known as www.
Web Content – See Content.
Web Copy – See SEO Copy.
Web Marketing – A type of sales marketing that promotes a business through the Internet.
Webmaster – Someone who manages a website and handles web server software and hardware as well as does a variety of other things to maintain the website.
Widget – A small tool, application or icon that performs simple functions such as news and website updates.
Wiki – A website that allows users to add, edit and link pages, other sites and content.
XML – Stands for extendable markup language. XML is used to allow information systems to share data through the Internet.