Benefits of Email Marketing

Many companies are interested in email campaigns, but feel that running an effective campaign is either too technical, too expensive, or obsolete due of SPAM abuse.

Fortunately, email marketing can be:

In fact, there may be no better time than now to get started on your company’s first email campaign.

Our company has over 9 years of experience helping thousands of businesses run successful email campaigns.  Consider some of the compelling reasons your business should use email marketing.

Increase Your Bottom Line

Off-line advertising is expensive and can drain resources that could be spent more efficiently on less routine aspects of your business.

On the other hand, with email marketing, you can write email messages yourself and have them sent within minutes.  It will cost you only pennies, but the return could be exponential.

$57.25 was generated for every $1 spent on email marketing in 2005, outperforming all other types of direct marketing.

Source: Direct Marketing Association

Many parts of an email campaign are automated, so that you may need to sign into your account only to schedule future messages for time-sensitive messages like special offers.

You can spend those left-over resources on other important aspects for your business, or pocket them and go on vacation!

Establish Profitable Relationships

Small companies can develop a personal relationship with their prospects and customers that their larger counterparts simply can’t match due to their size.

But personal contact can be burdensome with so much other work to be done.  It’s a dilemma lots of businesses face.

Effective personal communication requires:
Repeated contact

By sending personalized email to subscribers, you can show them that you’re a real, live person with their concerns and interests in mind.

Just answer common questions automatically to reduce support costs, then send information they’ll complement you on as thoughtful and helpful.

Connect with your prospects without getting pulled away from the work you need to get done.

I recommend aweber as a autoresponder system that helps you to benefit from email marketing.

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