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Recent research has found that the majority (73 per cent) of Australian households are connected to the internet.

That means there are over 15681683 million Australians online!!

Your customers are online are you?

Would you like an online presence for your business that will:

1. Generate more sales?
2. Be a cost effective tool that assists in more bottom line profit?
3. Communicate more effectively with your customers?
4. Increase the awareness of your BRAND, your business?
5. Establish yourself as an expert, authority in your market niche?
6. Achieve a prominent position and high ranking in Search Engine Results?
7. Automatic system to deliver current news and specials with no webmaster skills?

If you are looking for an online presence to market your business in a powerful and cost-effective way, then you have come to the right place.  Our small business internet solution is to offer the above services and more in the form of a business blog!

What is a blog?

A blog is a contraction of web and log … a journal on the Web.   In this instance however it will allow you to publish your own articles, to offer amazing products and services, to capture new customers, to brand yourself, all without having to learn web design or how to manage a website!

What is a business blog?

• A business blog acts as the public face of the company.
• Business blogs are an extremely cost-effective medium through which you are able to communicate with your customers, establish a unique brand, and gain rapid exposure and revenue.

A business blog is an online marketing tool that will raise the visibility of your company and as the purveyor of this information you will be seen as an authority.

• A blog will assist you in creating a site that you can advertise your products and services.
• Blogs are dynamic conduits through which businesses are able to quickly communicate with their customers.

To read more about What a Blog Can Do for my business

The Benefit

One of the greatest benefits of using a blog is the ability for you to add, edit and delete content in a matter of minutes, with no complication. It’s very straightforward.

• • Blogs build regular readership traffic. Because of their frequent updates, often daily, readers will return very frequently.
  • The online promotional benefits of a blog are numerous and powerful for your website. Your blog can provide up to the minute information about your company to existing and potential customers and clients.
  • A traditional static website has far fewer changes, and often requires coding and the assistance of a technical person. There is no such requirement for blogs.

Blog structure

One of the appealing features of blog is their structure —

• A blog differs from a traditional web site in the way it is navigated.
• The “content” is posted and features on the front page, just as a headline of the daily newspaper. The content is listed in order of the release date. Newer items are on top, slowly transitioning to the middle and then bottom of the page as they are replaced with even newer items.

The basic structure of a well-structured blog should include:

• Home page – current posts (articles) which displayed in reverse chronological order
• Permanent page for each individual post, plus visitor comments. The permanent page is created when you publish the post, even while the post is displayed on the home page.
• Category page – index of posts in that category
• Links – list of other sites that you link to
• Search Feature – for searching the blog
• RSS Feed – For people to subscribe to your blog

By adding a blog to your existing website, or as a cross linked stand alone site, a blog will pay heavy dividends to your business. By adding a human element and a sense of immediacy to your site, a blog will add not only potential new customers and clients to your business, but a healthy injection of goodwill as well. Blogs provide a powerful promotional vehicle both online and offline.

Small Biz Internet Solutions would love to assist you in creating a business blog for you. For more information send us a email or head over to here.